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Branding
Branding has now become a common term used in marketing. Branding is essentially burning your company or web site name or slogan into the minds of potential customers.
Companies spend millions of dollars developing their brand. They want you to recognize and associate their brands like the golden arches, check sign, GM, GE, etc. and associate it with good experience (like Quality is Job 1) It is important that your website should convey the offline branding attempts.

Your company's branding includes your logo, color schemes, domain name, motto or tag line, etc. It is important that the online and offline images of your business should be harmonious.

 

Maznan Branding dedicated to helping our clients in all aspects of creating, building, growing and fully realizing the potential of each corporate and brand identity through our specialized services for brand identity development, corporate identity development, corporate identity design, company name creation, brand name creation, company logo design, brand logo design, brand strategy and corporate and brand messaging.

 

Who We Are  
  
We are Identity Builders™, specializing in helping companies create, manage and maximize the value of their corporate, product and service brands. We are composed of a group of top-notch, knowledgeable, seasoned and energetic experts in branding and marketing, including name and tagline creation, market research, brand strategy and positioning, brand messaging and graphic design.

We provide our clients with bold, consistent strategies that are intelligent and focused. Most importantly, you will find that we speak your language. Words like market share, brand maximization, brand leadership, ROI, the bottom line.

 

We accomplish this through our proven methodologies and well-selected teams that, based on the needs of your project, will include experienced brand consultants with the requisite backgrounds in naming, copywriting, graphic design, market research and brand management, as well as executives who have direct line experience in your industry. Our teams are trained to listen well and act quickly and are committed to complete client satisfaction. The result is a project team that will bring a conceptual and industry-specific understanding to the very detailed business of branding and your specific situation.

 

Speaking of words, here are a few that our clients use to describe Maznan Branding: Branding. Experienced. Creative. Knowledgeable. Intelligent. Conceptual. Straightforward. Perceptive. Insightful. Responsive. Detailed. Experts. Give us a call, and you'll find out why we are the first step toward brand leadership.

Keen Branding subscribes to a set of core beliefs about branding and business interaction that we will be happy to share with you.  
What We Do  
  
At Maznan Branding, it's all about identity. Specifically, Maznan Identity Creation™, Maznan Identity Design™ and Maznan Identity Management™ services that we use to help companies build strong brands, both existing and new.

 

Powerful brands. Brands that are smart, distinctive and strategic. Brands that have a unique voice and a focused, targeted, differentiated message. In short, brands that are our clients' most valuable assets.

 

Our overriding goal for each project is to help each client's company or product to become a brand leader and to maximize the value of the brand. We accomplish this through our specialized branding services and proven methodologies, which include creating extraordinary names, taglines, logos, package designs and look and feel programs and developing creative and effective product architecture systems, brand and customer loyalty programs, brand positions and brand messages.

 

Whether you need to create a new brand, or to renew, extend, consolidate or invigorate an existing brand, we will develop an approach that is tailored to your individual needs, timeline and budget.

Direct links to more detailed information about our services are below. We welcome your call or email to discuss these issues and our approach with you in greater detail.

 

Identity Creation
Corporate Name Creation • Brand Name Creation • Tagline Creation • Brand Positioning • Nomenclature Systems • Product Descriptor Creation • GlobalWise™ Linguistic Assessment • Name and Tagline Validation (Domestic/Global) • Positioning Statement Creation • Brand Launch and Implementation Planning • Product Concept Ideation and Testing

 

Identity Design
Corporate and Brand Logo Creation • Name Stylization • Graphic "Look and Feel" Programs • Package Design • Standards Manuals • Retail Design

 

Identity Management
Brand and Product Strategies • Corporate Identity Development • Internal Brand Communications • Customer/Brand Loyalty Programs • Name Continuity Programs • Brand Research • 3C™ Brand Messaging • Brand Architecture Systems • CIA™ Corporate Identity Assessment • OptiBrand™ Brand Assessment • Brand Management • Brand Building Programs • Brand Books • Brand Extensions • Intellectual Property Consulting
 
 

 

Are you ever frustrated by low performers, resistance to change, not being influential enough, too much conflict and not enough teamwork?

 

This 2-day leadership seminar will teach you how to...
Improve (or remove) your low performers  
Retain your high performers (and keep them motivated)
Inspire your employees to change (and be excited about it)
Get everyone to listen to you (and understand you)
Influence people even when you don't have formal authority
Tackle difficult personalities (like narcissists, dramatics, whiners)  
Resolve conflicts and improve teamwork
Hire stars (and avoid hiring failures)

This 2-day leadership seminar will transform how you manage people. That's why thousands of companies like Intel, GE, IBM, HP, Citigroup and Johns Hopkins send their leaders to attend.

 

Who Should Attend
Managers at all levels, VPs, directors, team leaders, supervisors, and any leader responsible for the daily management of people.

 

What You Will Learn [brief list]
What Great Managers Do Differently: 10 keys to great leadership
What's Your Leadership IQ? Assess and improve your leadership skills
Influence Without Authority: Building power and influence to get results
Building Buy-In for Change: Getting individuals and groups inspired to embrace and support change
Improve or Remove: How to manage low performers
How to Speak so Others Will Listen: Become a world-class communicator
The Deadly Sins of Time Management: Eliminate the roadblocks that waste your time and improve your productivity
The Deadly Sins of Motivation: Avoid the mistakes that demotivate employees and learn to create engaged and passionate employees
Motivating B Players: Getting the most from your middle performers
Can't We All Just Get Along?: How to manage interpersonal conflict
The Perfect Performance Appraisal: How to give constructive and positive feedback, and help employees improve and develop
The Deadly Sins of Retention: Avoid the mistakes that chase-away high performers and learn cutting-edge strategies for keeping them
Managing High Conflict Personalities: Manage blamers, narcissists, sociopaths, dramatics and enablers

 

RM 2,500.00 per participant (inclusive of 4 tea breaks,two lunches,notes and certificate of attendance) A 20% discount is given if two or more participants is from the same organisation/company.

 

 

Return to work with the core managerial skills!

As a manager, your success is measured not simply by your individual contribution, but by how well you get the work done with and through others.

 

Management Skills for New Managers provides practice in the skills every manager must have in order to achieve team synergy and success. Beginning with a self-assessment tool for new managers, you’ll participate in exercises that pinpoint your strengths and bring to light opportunities for improvement. Interactive activities take you through the paces of motivation, delegation, communication, performance management and coaching.

 

Learn how to adjust your management style…create an atmosphere where motivation can flourish…use coaching as a tool to improve performance and job satisfaction…and communicate more effectively up, down and across the organization. Take this opportunity to tackle your challenges with confidence and drive performance for you and your team.

Managers with one to three years of management experience.

How You Will Benefit

Gain a deeper understanding of your roles and responsibilities

Improve communication to effectively set expectations for yourself and your direct reports

Adapt your leadership style to meet the needs of individual team members

Communicate organizational goals that get results

Apply delegation strategies to increase productivity and motivation

Use effective coaching techniques to maximize your team’s performance

RM 1,000 per participant

 

2-Day Successfully Managing People Seminar
 
How can you resolve conflicts less painfully, delegate critical tasks more efficiently, energize your employees and transform resistance into support?

Adjusting your management and personal styles to complement the culture of your work group and your company as a whole can be the catalyst that motivates your teams to heightened productivity.

Utilizing extensive practice in the principles of emotional intelligence, Successfully Managing People underscores the importance of self-awareness in developing sensitivity to and better communication with others. You’ll leave this two-day seminar well versed in the most effective methods for dealing with difficult people…winning cooperation and trust…and ensuring that your people’s values and your organization’s goals are in sync.

Managers and individuals with management responsibilities whose success depends on clear communication, a cooperative attitude and commitment to shared goals.

How You Will Benefit

Motivate and direct the employees you rely on—even when they don’t share your values

Adjust your management and personal style to the needs of different situations

Get more done by using the appropriate delegation techniques for any given situation

Resolve conflict more effectively in a wide variety of situations

Turn difficult people and poor performers into team players

Win the cooperation and trust from everyone in your organization

Increase your confidence, leadership skills and personal and professional satisfaction in your job

The Experience of Being a Manager

How to get people to want to do what they’re supposed to do

Specific challenges you face when motivating others

Values

Values and their impact on work life

How values can have productive and nonproductive results

Identify value conflicts in yourself and in others

Personal Styles

Determine your own personal style profile

Gain insight into the strengths and limitations of your profile

Use behavioral clues to determine others’ personal styles

How to work more effectively with other personal profiles

Motivational factors and their impact on behaviors and work settings

How to tailor your motivational efforts to individual employees and different situations

Listening, Body Language, Giving Feedback and Dealing with Difficult People

Use active listening to gain information and understand employees’ perspectives

Effectively apply positive and corrective feedback

Use appropriate values alignment when dealing with difficult employees

The dimensions of conflict resolution

Identify your own preferred conflict-resolution styles

Use different conflict-resolution styles in different situations

Different delegation styles: how and when to use them

Determine the appropriate delegation style for employees and situations

Understanding Organizational Culture and Subculture

The impact of organizational culture and subculture and “cultural blinders”

Explore the assumptions that impact your team’s thinking and actions

Identify and build on the strengths of your team’s culture

Emotional Intelligence

The components of emotional intelligence

Gain an honest and accurate assessment of yourself

Develop an improvement strategy

Ethical Leadership

Identify your group’s values

Your vision for ethical leadership

Action Planning

Develop a specific plan for applying what you’ve learned back on the job

Identify people who can support your action plans

RM 1,750 per participant

 

 

Are you a manager who did not have the time and training to master the basic tools in key functional areas? If so, take this seminar to gain a “big picture” understanding of your role within your organization and learn how to build and manage a highly functioning unit for heightened productivity.

This seminar is designed for managers with fewer than five years of experience who want to gain foundational tools of “nuts and bolts” management.

Understand the real work of the manager—integrating people and activities
Become a more effective and efficient manager by utilizing effective time management techniques
Track work activities, implement project processes and successfully manage projects across your organization
Build and maintain the right employee talent base
Improve budgeting competence and manage operational costs
Identify and solve problems through proactive leadership
What You Will Cover

Are you a manager or an administrator?
How to evaluate and determine competencies in your unit
How to find time, set priorities and make decisions
Basic project management tools and project processes
Job description and interviewing techniques
Job description and how to put the right person in the right job
Forecast future expenditures, develop cost analysis and practice presenting financial data
Key leadership skills

 

 

Management Skills for New Supervisors Seminar
 
It’s time to take your skills to a higher level of proficiency. Develop the crucial management tools to help fully lead and motivate your team.
Change is the norm. You are responsible for your own productivity and that of your staff. The diversity of your team is changing…your day-to-day dealings may now include colleagues, your boss and senior management who have different interests and viewpoints.

This seminar equips you with proven supervisory techniques that you can put into action immediately…plus the tools savvy supervisors use to plan, organize, communicate and monitor effectively in every situation. Don’t miss this opportunity to examine your daily responsibilities outside of the office, in the company of your peers…to learn “the ropes” of management…to leverage both your hard skills and your people skills to meet your new challenges with increased confidence, respect and power.

 

New supervisors with less than five years of supervisory experience and process and production supervisors.

Understand how to succeed in a rapidly changing environment

Learn to plan, organize, communicate and monitor

Apply the most appropriate supervisory style to each individual and situation

Understand your legal responsibilities

Learn how to give constructive criticism

Maximize productivity by leveraging diversity and individual differences

Learn techniques to help you cope with difficult employees

Use delegation for effective employee development, time management and motivation

Increase job satisfaction and work output through coaching
What You Will Cover

Embracing Your New Role and Expectations

What your boss, employees, peers and senior management expect from you in your supervisory role
Four basic management functions: planning, organizing, communicating, monitoring
Managing a Diverse Workforce

Diversity issues and how they affect you, your work unit and your company
Understand the hostile environment and other key laws and legal terms relevant to your supervisory position
Filling Your Communication Skills Toolbox

 

RM 1,000 per participants

 

2-Day Improving Your Managerial Effectiveness Seminar
 
Develop a more proactive approach to meet complex challenges.

In this three-day seminar, designed for mid-level and developing managers, the focus is on knowing yourself and how your behavior affects the actions of your team. You’ll learn the importance of team dynamics and how understanding others—their goals and values, needs and wants, comfort and stretch areas—can lead to more effective motivation, delegation, conflict resolution and overall team performance.

Experienced managers with three to five years of management experience.

 

Ensure long-term business results by focusing on employee development

Meet the diverse needs of all your team members with proven communication techniques

Align motivation with work and personal goals

Anticipate and resolve conflict situations

Instill a culture based on trust, partnerships and respect

Increase dialogue and constructive feedback

Partner with your team to ensure long-term productivity

Use delegation to increase performance and individual growth

 

The Learning Workplace

Deal with significant changes

Assess your approach to challenges from your staff

Understand your behavioral profile and scoring matrix

The Manager’s Style—How Others See You

The four primary behavioral styles: relater, socializer, thinker, director

How to recognize others’ behavioral styles to increase support and communication

Style adaptability to increase your managerial effectiveness

Managing Teams

Teams, team stages and work group

How to develop, create and manage a successful team

The Transformational Coach—Partnership Coaching

How to move from a boss to a coach

The competencies and strengths of a transformational coach

Identify your developmental strategies

Style and Motivation

Key values in determining various ways to motivate people

The relationship between values and individual expectations

Assess your company’s existing recognition, reward and benefit systems in relation to employee growth and performance

How to select motivators based on individual needs

Assess your preference and approach for dealing with conflicts

Identify the critical modes for reaching successful resolution

Shift your style to manage conflicts

Delegation for Growth

Barriers and techniques to overcome resistance and minimize risks

Re-examine the effectiveness of your current delegating techniques

Delegation styles and approaches

Managing Performance and Growth

Apply all concepts learned through simulation actions

How to promote continuous learning among your staff